June 23, 2010, Coldwell Banker Real Estate LLC officially launched the new version of its website, www.coldwellbanker.com, which was redesigned with dreamers in mind. Wholly re-thought and re-designed, the site features optimizations that completely alter and enhance the experience of searching for a home online.

“The Internet is often the first stop for potential home buyers and sellers, so it is our goal to make the online home-searching process as enjoyable and efficient as possible,” said Michael Fischer, chief marketing officer for Coldwell Banker Real Estate LLC. “For the new ColdwellBanker.com we looked at search functionality across various websites including, retail and music and continuously asked ourselves, ‘Why not in real estate?’ As a result, we have created exciting new ways to search for homes and real estate agents.” The site includes a variety of new features, such as:

BlueScapesm Search

Taking cues from popular music recommendation websites, Coldwell Banker® developed BlueScapesm, a visually-driven real estate search platform to help “dreamers” find just that – the home of their dreams. Instead of limiting search options to zip code or the number of bedrooms, users begin the search by rating abstract images with a “thumbs up” or “thumbs down” from landscape scenery to images of snow mobiles and taxi cabs. At any time, users can submit a query and the BlueScapesm technology will identify homes that are a good fit using all properties available through ColdwellBanker.com nationwide. BlueScape search was also recently named as a finalist in the Inman News Innovator Award, Web Services category.

Keyword Search

For those who prefer a more traditional approach to searching for a home, Coldwell Banker has added keyword capabilities to its general real estate search function so that consumers can more easily narrow down the properties they are interested in viewing. Visitors can enter terms as broad as “modern or colonial,” to more specific property descriptions such as “pool,” “dock” or “boat slip.”

Similar Properties

Coldwell Banker® also added a “You May Also Like” feature that offers additional homes of interest, based on a range of characteristics from properties consumers select as “preferred.”

 Expansive Use of Video

Taking advantage of the popularity of Coldwell Banker On LocationSM, the brand’s YouTube channel which has had more than 13,000 videos posted by agents and 1.3 million video views in a bit more than one year, the new site integrates video into real estate search.

Coldwell Banker also included integrated video and social networking capabilities to the new site. Visitors will have access to an array of videos powered by Coldwell Banker On Location, the company’s branded YouTube channel, offering behind-the-scenes looks at towns and neighborhoods, tips and timely news on real estate topics, and video listings of homes for sale.

Be sure to check out the new Coldwell Banker site, but remember to come back to ours, www.balihai.com. You can also view our property videos via our Youtube channel, http://www.youtube.com/cbbhr. Happy surfing!



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